Google Ads is the Google Search Engine marketing platform. Think Advertising Auction House! With strategically created ads, you can bid for a top position in Google’s advertising network. Stand out from your competitors with Google Ads!
Google Ads, previously known as AdWords, was developed by Google as an online advertising services. Advertisers pay for their ads to be displayed to Google users, and is partly based on the keywords the users use. With the right Ads, you can appear amongst the very first results when users search for the key terms you’ve selected. Anima Digital offers top class pay per click (Google Ads) services, bringing you in contact with the right audience, at the right time.
A key advantage that online marketing has over traditional marketing is that it’s a lot easier to measure. With Google Ads, you can take that to another level, measuring specific business objectives. It’s also highly flexible, with many customizable options that allow you to target specific searches, platforms and audiences.
There’s no disputing that SEO is absolutely essential to your website. However, it can take several months before you notice significant improvement. With Google Ads, you get nearly instant results. It can also show you how effective your keywords are.
Because of the speed of AdWords, when compared to SEO, you have a major advantage of your competitors. You’ll be appearing in search results, and receive more clicks, before they do! Even if they do use Google Ads, you can still place higher than your competitors with ads that are set up right.
Google Ads is very flexible on ad spend. But, while Google does not have a minimum ad spend per day, it does recommended that your minimum daily budget is the lowest you can go without losing impressions due to financial constraints. For SMB/SME’s, we recommend a minimum of R500 per day as your budget. Remember, though, that it depends on the size of your business, your industry, and your competition!
Absolutely. There are certain factors to take into account when you work with a smaller Google Ads budget. It can affect your Impressions and Clicks. However, it can also depend on your industry and the competition. We will work with you to calculate the best possible ROI for your AdWords budget. Our Google Ads specialist will work with you to build an AdWords strategy that fits with your company, your budget, and your business goals. Don’t struggle with setting up your ads – let us do it for you, the right way!
Our Google Ads (AdWords) packages are designed for SMB-sized and SME-sized business. We reserve the right to decide if your business qualifies for the above packages. We handle each client and request on a case by case basis. These packages are only valid for South African customers with locally targeted websites. Traffic is strictly dependent on industry, budget and competition. Prices exclude any design work, content writing, or editing required to enhance the quality of your Google Ads campaign. Any additional work will be quoted separately.
Integrating our Google Services with your website SEO isn’t just a good thing to do – it’s essential! Boost your website’s performance in search rankings, see detailed analytics, and set goals for your business with trackable metrics.