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Google Ads (AdWords)

Google Ads is the Google Search Engine marketing platform. Think Advertising Auction House! With strategically created ads, you can bid for a top position in Google’s advertising network. Stand out from your competitors with Google Ads!

Google Tools Icon Google My Business Google Ads

What Is Google Ads (AdWords)?​

Google Ads, previously known as AdWords, was developed by Google as an online advertising services. Advertisers pay for their ads to be displayed to Google users, and is partly based on the keywords the users use. With the right Ads, you can appear amongst the very first results when users search for the key terms you’ve selected. Anima Digital offers top class pay per click (Google Ads) services, bringing you in contact with the right audience, at the right time.

Targeting The Right Audience

  • It's vital to show your Ads to the right audience at the right time. It will help you meet your goals and objectives, while also saving you money! Our team has experience in creating effecting Ad campaigns to target an audience with the highest chance to convert into a visit or lead.

Quality Score

  • All Ads are given a score by Google. The quality and relevancy of your ads, keywords and landing pages play a key role in the performance and quality score of your ad. A low quality score won't just affect the amount of visitors you get, but also how much every bid will cost you.

Google Ads Certified

  • Our team is Google Certified, and have been trained by the top Google Ads managers in South Africa. We have extensive knowledge of Search, Display, Mobile, Video and Shopping ads.

Why Should You Use Google Ads?

Measurable and Flexible

A key advantage that online marketing has over traditional marketing is that it’s a lot easier to measure. With Google Ads, you can take that to another level, measuring specific business objectives. It’s also highly flexible, with many customizable options that allow you to target specific searches, platforms and audiences.

Faster than SEO

There’s no disputing that SEO is absolutely essential to your website. However, it can take several months before you notice significant improvement. With Google Ads, you get nearly instant results. It can also show you how effective your keywords are.

Beat Your Competitors!

Because of the speed of AdWords, when compared to SEO, you have a major advantage of your competitors. You’ll be appearing in search results, and receive more clicks, before they do! Even if they do use Google Ads, you can still place higher than your competitors with ads that are set up right.

Space Man Google Ads

What Does Our Google Ads (AdWords) Packages Cost?

Google Ads is very flexible on ad spend. But, while Google does not have a minimum ad spend per day, it does recommended that your minimum daily budget is the lowest you can go without losing impressions due to financial constraints. For SMB/SME’s, we recommend a minimum of R500 per day as your budget. Remember, though, that it depends on the size of your business, your industry, and your competition!

Google Ads Launch

R33 000 per month
  • Once Off Setup Fee - R2 500
  • 10% Management Fee
  • AdWords Budget - R30 000
  • Monthly Strategy Meeting
  • PPC Management
  • Conversion Tracking
  • Progress Report / Analytics
  • Traffic - CPC Dependent
  • Quality Score Tracking
  • Click-Through-Ratio - 1-15%

Google Ads Infinity

R82 500 per month
  • Once Off Setup Fee - R2 500
  • 10% Management Fee
  • AdWords Budget - R75 000
  • Monthly Strategy Meeting
  • PPC Management
  • Conversion Tracking
  • Progress Report / Analytics
  • Traffic - CPC Dependent
  • Quality Score Tracking
  • Click-Through-Ratio - 1-15%

Google Ads Beyond

R165 000 per month
  • Once Off Setup Fee - R2 500
  • 10% Management Fee
  • AdWords Budget - R150 000
  • Monthly Strategy Meeting
  • PPC Management
  • Conversion Tracking
  • Progress Report / Analytics
  • Traffic - CPC Dependent
  • Quality Score Tracking
  • Click-Through-Ratio - 1-15%

Can I customize my Google Ads package with a smaller budget?

Absolutely. There are certain factors to take into account when you work with a smaller Google Ads budget. It can affect your Impressions and Clicks. However, it can also depend on your industry and the competition. We will work with you to calculate the best possible ROI for your AdWords budget. Our Google Ads specialist will work with you to build an AdWords strategy that fits with your company, your budget, and your business goals. Don’t struggle with setting up your ads – let us do it for you, the right way!

Google Ads (AdWords) Terms & Disclaimer

Our Google Ads (AdWords) packages are designed for SMB-sized and SME-sized business. We reserve the right to decide if your business qualifies for the above packages. We handle each client and request on a case by case basis. These packages are only valid for South African customers with locally targeted websites. Traffic is strictly dependent on industry, budget and competition. Prices exclude any design work, content writing, or editing required to enhance the quality of your Google Ads campaign. Any additional work will be quoted separately.

Google and Search Engine Optimization (SEO)

Integrating our Google Services with your website SEO isn’t just a good thing to do – it’s essential! Boost your website’s performance in search rankings, see detailed analytics, and set goals for your business with trackable metrics.