Marketing Strategy

Having a strong marketing strategy can make or break your marketing campaigns. Our team can help develop a strategy to help you reach your goals. Taking your short and long term goals into account, our team makes sure we plan for your success.

What Is Marketing Strategy?

Marketing Strategy is the foundation of your marketing plan, and the blueprint for achieving your marketing goals. It involves extensive market research, analyzing everything from your target market to your competitors. It has the details on where you want to go, and how you are going to achieve those goals. Most importantly, your strategy comes before your marketing plan.

Why Our Strategy Team?

Knowing about different marketing opportunities does not a marketing expert make. It's important to understand how different forms of marketing fit into each other, and how certain marketing tools can compliment each other. One size does not fit all. Our team will create a strategy that suits your company, and your business goals.

Why is a Marketing Strategy Important?

A marketing strategy is NOT a marketing plan. Instead, a strategy is the foundation on which we build your marketing plan. You can create a marketing plan without a strategy, but it would be like going on a journey into space without a planned route. You might eventually reach your destination (hopefully!), but there are no guarantees. Your marketing strategy is your map to reaching your marketing goals.

What To Consider For Your Strategy

There are many important things to consider when creating a strategy. There are a wide variety of factors we look at when we work with our clients on their strategy. Our strategies involve an analysis of your business and current marketing initiatives, as well as those of your competitors, and your industry as a whole. It's also important to consider the platforms on which you advertise, as well as potential platforms and initiatives that can benefit your business. In a nutshell, we have to look at the whole package. That's why it's important to get an experienced team to help you when working on your marketing strategy.

What Services Do We Offer?

Anima Digital offers a full range of strategic marketing services. We are experts in online marketing, from consulting to building and executing a strategy. You need to run your business – let our experts handle the rest. Want to know more? Click on the icons below!

Strategic Consulting

With over 10 years of experience in marketing and design, you can count on us to create a strategy that works for your company and industry.

Search Engine Optimization (SEO)

With proper Search Engine Optimization (SEO), your website will appear higher in search results, making it easier to find for potential clients.

Google Integration

We integrate Google Tools such as Analytics, Search Console and Tag Manager into your website, allowing us to measure the success of a marketing strategy.

Responsive Web Design

When it comes to design services, experience and creativity is vital. Most importantly, clients need to find you online - that's why we create designs that work.

Social Media Marketing

Almost everyone is on one of the social media platforms today. It's vital to include suitable social media marketing in your marketing strategy.

Google Ads

Boost your search results with paid advertising from Google Ads, formerly AdWords. Our team is Google Certified, and can create campaigns that actually work.

Marketing Strategy Consulting

Anima Digital offers Strategic Marketing Consulting Services. You can book book a session with our team. Depending on your requirements and location, we will arrange an on site meeting with you. As an alternative, we offer Skype and Google Meet appointments as we work with clients across South Africa. It’s very important to note that we do not work on marketing strategies or marketing plans without direct input from our clients.

Why? It’s not because we can’t do it alone, but because you are the experts in your industry. We can do weeks of research into your business, competitors and industry, but that does not make us the experts on what you do. Instead, we talk with you. You have the information, and our team knows how to put it to good use. It’s a partnership between ourselves and our clients – a matter of communication.

Not sure if we’re the right match for you? Book an online 30 minute Skype or Google Meet appointment with us and meet the team!

Do You Have An Online Presence?

Do your clients know where to find you online? Without a website, you are losing out on business that are going to your competitors. With our powerful web design and SEO packages, clients can find you exactly when they need to!