Marketing Strategy is the foundation of your marketing plan, and the blueprint for achieving your marketing goals. It has the details on where you want to go, and how you are going to achieve those goals. Most importantly, your strategy comes before your marketing plan.
A marketing strategy is a comprehensive plan formulated particularly for achieving the marketing objectives of an organisation or business. It provides a basic concept for reaching these marketing objectives which are the building blocks of a marketing plan. A marketing strategy helps an organization or business to use its scarce resources on the best possible opportunities to help increase brand awareness, sales and traffic to your website.
People often get confused with these two terms and they are often used interchangeably. There is a big difference between a plan and strategy, and although they work together, they are two separate elements of a business.
There are a lot of business owners out there who have yet to discover the importance of a strategy. The fact is, having a strategy is like having a road map to guide you in just about every marketing decision you need to make.
So, what does a marketing strategy entail exactly?
Basically, your strategy will help you with the road you’re taking to achieve your specific objectives and goals. This may sound relatively easy, which it is. But it’s sometimes difficult to ask the hard questions that come with creating a marketing strategy. That, and the fact that most business owners don’t understand the difference between a marketing strategy and a marketing plan, make up the main reasons why many owners don’t realize how important it is to have one.
Have you ever wondered why most small businesses fail? What is the reason why 50% of companies fail after 5 years? How about a more relatable question. Have you ever wondered why your marketing initiatives fail? Even when they look promising, they still don’t seem to measure up to your expectations. That’s because, without a strategy, your marketing is ‘blind’.
Benjamin Franklin said it best when he said: “Failing to plan is planning to fail.”
Not having a strategy, or understanding how important it is, can negatively impact your business and carry consequences like:
Having a good marketing strategy in place helps businesses identify their best customers. It also helps them understand what consumers want. With a good strategy in place, it is definitely possible to implement the most effective marketing methods.
Are you ready to start marketing your brand? We have a range of services that integrate into our strategic marketing services.
We understand that it can be difficult to decide on a marketing partner – you want the best for your business!
Contact us to schedule a 30 minute online meeting to discuss your marketing goals, and find out if we’re a good match for your business.
At Anima Digital, we understand that a cookie cutter approach doesn’t work. Every business, every industry, and even every service or product, might need its own unique approach. We create a marketing strategy for you that is formulated specifically for achieving the marketing objectives of your business. This includes:
Do your clients know where to find you online? Without a website, you are losing out on business that are going to your competitors. With our powerful web design and SEO packages, clients can find you exactly when they need to!